Beginning her career in her hometown of Melbourne, Australia, Clare has spent the last 17 years working in the music industry as a journalist, editor and publicist, with stints living in London, Ibiza, Ireland and Berlin, where she currently resides. Being a specialist in artist public relations, she has a clear vision about how to take artists to the next level by communicating their unique talents. 

Prior to starting her own agency in 2015, Clare worked for Rebel Butterfly, held down numerous freelance writing posts, including Resident Advisor, Inthemix and Street Press Australia. 

For the past 4 years she has been based in Berlin and her current roster includes Adam Beyer and his Drumcode & Truesoul labels, ANNA, La Fleur, James Zabiela, Jimi Jules and Wehbba.

A label and artist PR such as Clare will shine some light on why it is important to have connections and what are the do’s and don’ts when getting in touch with them.

ABOUT THE PANEL

Clare will tell you what a music publicist does and why the generated content adds value to your journey as an artist. Because nobody can write their own story from the beginning without help, Clare has some really cool advice when it comes to what you can tell your audience and the most important thing: how to build a story and get people excited about your music. Clare will also give you the best strategies for maximizing your success in this journey.